So I randomly chanced upon this article on Digital Spy that informs us, the mighty public, that ITV have decided that they look old fashioned and out of touch with today’s advances in technology.
Er, yeah, so?
Well have a look at that article. If you are at all like me, you’ll have immediately thought that the logo is rubbish, looks trashy and really isn’t all that easy to read. Yeah thought so.
It get’s better. All that talk about how the logo will change depending on the program showing at the time means that a wild array of colour are going to be popping up. Just take a look at the examples. The colours for Dancing on Ice mean you really can’t see the logo, and it’s the same sad story for the Downton Abbey version, although that one is much better I’ll admit.
You might wonder why I’m moaning about this? Well I just really don’t like what ITV are doing with this. In addition, a logo like that will be really inconsistent and also really difficult for the visually impaired to see. ITV will end up confusing viewers if it gets too colourful.
I don’t have a TV, so I’ll just have to see the new logo when it appears online. In any case, I wish them luck, but as they admit themselves, the synchronised rebrand of all the channels at the same time is something “no network has done before, probably with good reason, but we will give it a go” (Rufus Radcliffe, ITV’s group director of marketing and research).